The Second Failure Of Morbius Should Be A Lesson For Studios
Morbius returned to the big screen in a groundbreaking re-release campaign almost two months after its original release. While the initial run was moderately financially successful, its second attempt has seen a staggering average of $289 per theater. The average cost of a movie ticket in the United States hovers around $12, meaning each of the 1000 theaters that happily pulled Morbius up from its grave was rewarded with around 24 paying customers....